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PERFORMANCE MARKETING
Aspen Dental Ad Teardown
Feb 10, 2025
8 advertising lessons from the top DSO in the U.S. with over 1,100 practices.
Les Mills Ad Teardown
Dec 2, 2024
5 advertising lessons from the world's largest fitness provider.
Top 100 Facebook Ad Examples for 2024
May 13, 2024
Static ads, video ads, UGC ads, and many more. Swipe file worthy stuff.
Facebook Ads Testing: Test-to-Win Method
Apr 19, 2024
The better way to test ads and improve your conversions.
Increase Google Ads ROAS: 22 High-Impact Tactics
Sep 13, 2023
From reducing your wasted spend to improving your CLV (with examples).
The Only Google Ads Checklist You Need
Aug 17, 2023
Checklists for keyword research, ad copy, setup, and optimization.
Google Ads Keyword Research – What I’ve learned in 10 years
Jul 11, 2023
Your no-BS guide to keyword research.
Maximizing Client Lifetime: What We Did Right (and Wrong)
Jul 11, 2023
Our "secret" to retaining clients for the long term.
A/B Testing in PPC Marketing (with our TEMPLATE)
Jul 11, 2023
Our practical approach to A/B testing, updated for 2024.
ChatGPT vs Google Bard for PPC: 15 Tasks Tested
Jul 11, 2023
Should you use AI in your PPC marketing? Read on to find out.